Brazilian Media Visits Changan Technology to Witness New Momentum in Intelligent Manufacturing

On 28 February, Changan Automobile launched a six-day "Brazilian Media China Tour" in Chongqing to strengthen ties with the Brazilian market and showcase its philosophy: customer focus, product-driven innovation, employee dedication, value creation, and operational efficiency. Changan provided Brazilian media with a tangible demonstration of its technological evolution and forward-looking strategy—from traditional combustion engines to the era of intelligent electric vehicles—further cementing the foundation for mutually beneficial future collaboration.

Changan, in collaboration with its Brazilian partner CAOA, invited 24 key media outlets to witness its latest breakthroughs in intelligent and new energy technologies. At the media briefing, Changan executives including Executive Vice President Peng Tao, General Manager of Overseas Product Development Lyu Nina, and Deputy General Manager Chen Zeliang engaged in in-depth discussions with the media. From its 164-year heritage in vehicle manufacturing, to its R&D footprint spanning 10 locations across 6 countries worldwide, and its ongoing commitment to technological advancement, market expansion and product innovation, a vision emerged that seamlessly blends deep-rooted heritage with forward-looking ambition. Brazilian media representatives posed numerous questions, demonstrating keen interest in Changan's development plans for the local market.

Peng Tao, Executive Vice President of Changan, stated: 'Changan Automobile remains steadfastly focused on user needs, refining our product portfolio through a core strategy centred on "fewer models", "flagship products", and "dual powertrains". We plan to introduce flagship products such as the global UNI-T to Brazil by 2026, delivering an exceptional motoring experience that exceeds expectations for more users.'

During the visit, the delegation conducted an in-depth tour of the Changan Global R&D Centre and the Digital Intelligence Factory, gaining first-hand experience of its pioneering technological R&D systems and data collaboration capabilities. The flexible manufacturing facility, empowered by comprehensive 5G and AI technologies, leverages cutting-edge solutions such as digital twins and photovoltaic power generation to forge a green, efficient and agile value chain. A comprehensive full-scenario testing environment continuously validates the boundless possibilities of future mobility, providing robust assurance for the reliable delivery of every product. Media partners lauded it as 'a benchmark defining future intelligent manufacturing.' This accolade not only signifies high recognition for Changan's integration of digital technology with automotive craftsmanship but also vividly demonstrates its formidable vitality and evolutionary prowess in the future market.

From research and development to production, Changan Automobile leverages its robust system capabilities to fortify the safety and quality foundations of every product. A diversified product portfolio is emerging as Changan's powerful fulcrum for competing in the global marketplace. The visiting delegation experienced firsthand the unique appeal of various models through test drives and tours – from the AVATR redefining luxury new energy vehicles, to the CHANGAN DEEPAL embodying technological aesthetics, and the CHANGAN UNI brimming with classic heritage and nostalgia. Each vehicle possesses a distinct personality, radiating the brand's vibrant vitality and bold vision for future mobility.

Faced with the boundless vitality and opportunities of emerging markets, Changan is advancing its Vast Ocean Plan with greater flexibility and steadier strides. We regard Latin America as a strategic stronghold within our global footprint, with Brazil serving as the pivotal fulcrum for leveraging this fertile ground.

In the future, Changan will continue to deepen its collaboration with CAOA, driving towards broader horizons. To Changan, Brazil represents not merely a stop on the overseas market journey, but a strategic stronghold for deepening local roots and laying long-term foundations. Upholding the philosophy of 'in Brazil, for Brazil', Changan is accelerating the localisation of product R&D and manufacturing. By joining hands with local partners to build a full-value-chain ecosystem, we harness synergistic strength to unleash the dynamic potential of emerging markets.